vinico
Junior Member
edit: hello!
Posts: 65
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Post by vinico on May 11, 2018 14:50:18 GMT
We got our privacy taken away because of targeted ads, because of how companies who track you allegedly know you well enough to suggest things you actually want as opposed to showing you an ad you'd rather avoid. This has been going on the past ten years, an incredible amount of money has changed hands, whole empires and life styles grew around this idea, and what do we have now? I buy a phone and for the next month I'm going to be seeing phone advertising wherever I go. And my mother and my cousin know what adblock is. In the past I went to a tech website and I saw advertising for a product they had the reasonable expectation to have vetted because they actually chose. When you make ads dynamic you take this responsibility out of the hands of the content creator and puts into a black box, which doesn't help. I'm thinking about this because Firefox recently announced that they're going to do ads in-browser (which luckily you can opt-out of), and I was reading this HN thread where a lot of people seem to be arguing the same thing: news.ycombinator.com/item?id=17012178I haven't done any research besides going through a couple of those comments, but I'm guessing this isn't a very exclusive idea. We can probably find a bunch of resources online if we want to build an episode out of that.
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vinico
Junior Member
edit: hello!
Posts: 65
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Post by vinico on May 11, 2018 15:02:44 GMT
I'm sending this on another reply because it's already only tangentially related to the original idea, but from that HN thread a reply in particular caught my attention because it implies a worse fate than living with shitty ads: Having FB and G be ahead of my interests.
I'm not sure if this person is naive enough to think that they'll do that by figuring out what he wants before he actually does, but as far as the dark arts of advertising and business optimization go (and maybe research into decision-making), this has always been influencing what he'll want in the future.
Obviously, this is where it gets scary and dystopic, as stories about Cambridge Analytica, Trump, Russia, etc tell.
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14flash
Script Writer/Editor
Posts: 100
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Post by 14flash on May 12, 2018 2:29:24 GMT
It depends on the situation as to how good they can do that. Six years ago, Target predicted that a girl was pregnant and started giving here customized coupons for baby supplies, before her father found out. (Source: www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/#21674c566686) Pregnancy happens to have a lot of good indicators and is very marketable, so of course research has gone into this one. Most larger advertisers are looking to find out basic metadata: age, sex, ethnicity, occupation. It turns out it's a lot harder to market specific materials based solely on those. Also remember that Facebook and Google charge for listing advertisements. If you want all the fancy-schmancy targeted ads, you bet your going to have to pay for a consultation and then extra after that. Not everybody will pay to get those extra features, so sometimes you will be stuck with stale advertisements.
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Post by pfbourassa on Jun 2, 2018 13:10:15 GMT
I very often get ads for things I just bought. Soylent on facebook. Mailers from Toyota about buying a new car (I just bought one. I should be on the blacklist!)
On the other hand, I do get useful ads based on my search history. Productivity apps, lifestyle stuff, and educational programs I might not have known about. And my favority podcasts often have sponsorships from companies I would conceivably use.
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